Two companies.
One vision.
PrimeVision.
PrimeVision was formed by merging HD Focus - Switzerland's leading holographic display specialist - and Hypergram - Milano's immersive brand experience studio. Together, we deliver what neither could alone.
Hardware expertise meets creative technology
HD Focus spent years perfecting holographic fan display installations across luxury retail, automotive showrooms, and major European exhibitions. Their hardware expertise - mounts, power, synchronisation, environmental compliance - built a reputation for reliability.
Hypergram built AI-powered digital avatars, interactive experiences, and immersive campaign activations for brands who wanted more than a screen. Their software and creative capability transformed how brands communicate in physical spaces.
The merger was natural. Clients were asking for both: the hardware to create the moment, and the intelligence to make it useful. PrimeVision delivers the complete platform.
From two companies to one
HD Focus founded
HD Focus launched in Switzerland as a specialist holographic display distributor, building installations for luxury retail and exhibition clients across Europe.
Hypergram launched
Hypergram was founded in Milano to develop immersive brand experiences - AI avatars, interactive displays, and digital-physical campaign activations.
Avatar technology merged
The two businesses began collaborating on integrated installations: holographic hardware combined with AI-powered digital concierge and surveillance avatar systems.
PrimeVision born
HD Focus and Hypergram formally merged under the PrimeVision brand - combining hardware expertise, software capability, and creative production into a single European company.
Expanding across Europe
PrimeVision operates in Switzerland and Italy, serving clients in luxury retail, automotive, hospitality, healthcare, and enterprise smart buildings.
Values that shape every project
Built for impact
Every format we sell exists because we believe presence changes outcomes. We measure ourselves by the results our clients report - not just installations.
Privacy by design
Swiss and Italian operations demand GDPR compliance and data minimisation. Our analytics and avatar systems process data on-device or with explicit controls.
Partnership over transactions
We work alongside clients - from the initial site survey to year-two content refresh. We don't ship hardware and disappear.
European roots
Headquartered in Lugano, with a creative studio in Milano. We understand the standards, aesthetics, and business culture of the markets we serve.
Lugano, Switzerland
Our Swiss base handles hardware operations, enterprise client management, and Swiss-market deployments. GDPR and Swiss DPA compliance is built into every product and contract.
Milano, Italy
Our Milano studio leads content production, AI avatar development, interactive experience design, and Italian-market client projects.
Ready to work together?
Whether you have a specific installation in mind or are exploring what's possible - our team in Lugano or Milano is happy to start the conversation.
